WHY ME

You’re not looking for a “guru.”
You’re looking for someone real — someone who’s lived it.

That’s me.

My background is not theory. It’s experience. It’s life.

I’ve spent over two decades in hospitality and business.
I’ve owned cafés, run kitchens, mentored teams, coached people through burnout, heartbreak, identity crises, business collapse, and rebuilding from nothing.

I’ve made mistakes.
I’ve had breakthroughs.
I’ve had people believe in me when I didn’t believe in myself.
And I’ve learned what it really takes to grow as a person and a leader.

I’m not here to impress you. I’m here to understand you.

And to push you — respectfully, honestly — into your next level.

What sets me apart?

1. Real-world experience

Everything I teach comes from lived, practical knowledge.
Not from textbooks, but from real people, real cafés, real pressure, real growth.

2. Emotional intelligence + direct feedback

I’ll call you out with care.
I’ll challenge the stories you tell yourself.
I’ll help you see what you can’t see on your own.

3. I care deeply about my clients

You’re not just another name on a list.
When I work with someone, I’m all in.
Your wins matter to me. Your struggles matter to me.

4. I understand both the business and the human

Most coaches are one or the other.
I’m both.

5. I’ve walked the path you’re trying to walk

Leadership.
Healing.
Growth.
Clarity.
Purpose.
Rebuilding.
Upleveling.
Starting again — stronger.

If you want a coach who is real, grounded, experienced, and genuinely invested in your growth — I’m your guy.